Job Advertising Manager in Remote
Description
Hi there, we’re Article. We’re an online furniture company creating remarkably better furniture experiences one sofa at a time. And as the Digital Advertising Specialist (Search Engine Marketing) with a solid understanding of Paid Search Ads, you’ll manage the day-to-day of our Google Shopping and Google Search and explore new Direct Response-DR channels.
Why We Need You:
You are an experienced Digital Advertiser who can run effective Ad campaigns that convert clicks into customers and maximize Return on ad spend (ROAS). You will work cross-functionally with vendors and our digital marketing team to drive revenue and customer acquisition.
Reporting to the Digital Advertising Manager, you will assist with Google Shopping and Google Search ads strategy and handling operations related to campaign, execution, analysis, and reporting.
This is an exciting opportunity for an analytical, outcome-driven person with excellent communication and organizational skills.
Why Article?
As a Particle (people of Article), you will have a high level of autonomy to solve challenging, meaningful problems the best way you can. That means you’re trusted to explore solutions you believe will work best (you’re the expert, after all). You’ll do all this while growing your skills within a company that is redefining the furniture industry.
We’re a fully remote team so you can work from your house, our office, a coffee shop, or wherever you’re inspired. This role is flexible on how often you come into the office, and we’ll set you up with any gear you need to do your best work (think laptops, monitors, etc.).
Our marketing team consists of around 50 Particles and you will work with a close team of 5 in Digital Advertising & Analytics!
What You'll Do
- Consistently improve the Paid Search program by measuring success through metrics such as CTR, CPC, CPA, ROAS, and other conversion and action-driven indicators.
- Provide campaign reports and analyses to senior leaders and internal stakeholders, highlighting successes and recommending future enhancements.
- Review trends and auction insights, and work towards data-driven recommendations based on current search demand and business performance.
- Collaborate with Google and other external vendors to discover new opportunities for deploying, executing, and enhancing campaign strategies and identify new methods for scaling performance.
- Work collaboratively with analytics, technology, creative, brand, and e-commerce teams to ensure that all aspects of the program are well-coordinated and in sync.
- Document best practices and develop Standard Operating Procedures-SOPs.
Who you are
- 3+ years of experience in digital advertising specific to Google Ads.
- Managing a seven-figure yearly digital advertising budget.
- A bachelor's or master's degree in a related field, such as marketing, advertising, or a related field.
- Expert at Google Ads (Shopping, Performance Max, and Search), preferably for eCommerce businesses.
- Experience with Shopping Feeds, Google Merchant Center & Feed Management Tools.
- Strong analytical and problem-solving skills. Ability to create custom reports using data suites and databases, including Google Sheets (or Excel), GA4, Looker Studio (former Google Data Studio), and Tableau.
- Proficiency in A/B testing and other experimentation methodologies.
- BIG PLUS: Familiarity with Marketing Mix Modelling-MMM and Incremental Lift testing.
- Proficient with G-suite / Microsoft Office Suite or related software.
- Strong desire to learn, a natural curiosity, and an obsession with growth performance.
- Deploying and maintaining marketing automation.
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
Benefits
- You’ll start with at least 29 days off between vacation, wellness days, holidays and an Inclusion and Diversity Day
- We offer access to excellent dental and health benefits packages, plus a health/lifestyle spending account for your total physical and mental well-being
- We want you to experience the obsession our customers have for Article furniture. You’ll enjoy a 45% discount (15% for friends and family, too) on our whole product offering
- We offer stock options to reinforce “Ownership Mindset”
- When you’re in the Vancouver office, we’ll think you’ll love:
- The Article HQ is a converted warehouse, an open layout, well stocked kitchens filled with snacks, premium coffees and teas (and ALL the milks)
- Our workspace is flexible. Choose where you sit - work from an Article sofa, one of our thoughtfully staged collaboration spaces, or private meeting room
- A dog-friendly office. If you have a well-behaved, well-socialized pup, they’re welcome too
Onsite fitness equipment, change rooms with showers, and bike storage
About Article
Hi there, we’re Article.
Since 2013 we’ve been redefining the furniture industry one sofa at a time. Founded in Vancouver, Canada, we now have remote Particles (people of Article) across the globe, and an office in Vietnam. Our US and Canadian home delivery network serves our customers coast to coast.
Since 2013 we’ve been redefining the furniture industry one sofa at a time. Founded in Vancouver, Canada, we now have remote Particles (people of Article) across the globe, and an office in Vietnam. Our US and Canadian home delivery network serves our customers coast to coast.
About Article
CEO: Aamir Baig
Revenue: Unknown / Non-Applicable
Size: 1001 to 5000 Employees
Type: Company - Private
Website: www.article.com
Year Founded: 2011
