Job Technical Marketing Specialist in Vancouver

Lions Digital Solutions (LDS) offers courses for different programs, from selling Amazon products & Airbnb hosting, to launching online marketing agencies. The solutions we provide are designed to integrate long-term development and growth for all of the clients we serve. They value innovation and initiative, and have built a team of over 150 people in the past two years, with plans to grow and expand even further! Our team is fully remote, with employees working from all over the world - Europe, the Middle East, South East Asia, and North and South America.

Our team is growing and we have more opportunities than we can handle at the moment. As a growing company, there are abundant opportunities for our team members to grow along us.

Marketing Automations Specialist Summary

We are looking for a Marketing Automations Specialist with a proven track record in managing an enterprise-level tech stack with a wide breadth of experience including building and maintaining sales funnels as well as maintaining CRM/ERP systems.

The ideal candidate will have advanced experience managing a tech stack that ideally includes Close, Slack, ClickFunnels, Zapier, and Google Workspace (Particularly Google Sheets, including advanced formulas). They will also have experience managing and optimizing marketing campaigns through multivariate testing, optimizing conversions of opt-in (landing) pages, sales pages, and upsells / downsells.

Duties & Responsibilities

• Own our marketing tech stack, including automation workflows, integrations, nurture campaigns, operational programs and the execution of emails.
• Execute tracking and processes for lead capture, lead lifecycle stages, lead scoring, attribution and data quality
• Conduct email nurture audits and set up email nurture sequences for all marketing related campaigns and events
• Create a productive relationship with Revenue Operations and Sales, regularly discussing lead quality, process improvements, and campaign enablement
• Optimize and grow our marketing database, including list segmentation and cleanliness
• Monitor funnel performance data, conducting campaign-level quality assurance and A / B testing, making data-driven and strategic optimizations
• Continually improving the marketing automation platform and your knowledge by staying up-to-date with the latest martech advancements, changes, and community updates to support the wider marketing team.

Qualifications & Experience

• 2-3 years experience in Marketing Automation, Marketing Operations, Email Marketing or similar role
• Experience with Hubspot or equivalent Marketing Automation tool (Close is a plus)
• Have successfully built and optimized email programs with advanced automation rules
• A data-driven mindset, a proactive attitude, and great organizational skills
• A good understanding of marketing automation and email best practices
• Proficiency in audience segmentation and list management
• Strong collaborator who seeks out cross-functional feedback and input to build comprehensive strategies
• Thoughtful problem-solving tendencies with the ability to take initiative and ownership with a focus on continuous development
• Experience managing an external agency is a plus
• Experience in B2B SaaS marketing is a plus

Work Hours / Hybrid

• While the general expected work hours for the LDS teams are typically from 8 am PST to 5 pm PST, each person can communicate with their team manager/leader for exact hours after the position is offered.
• Position is expected to be at least 3 days in the office to start. Further flexibility may be granted down the road.